SERVICES
Marketing strategy and execution
for B2B organisations.
Fractional | Interim | Per Project
With Nour, I help B2B companies untangle piles of tactics and fuzzy marketing streams into a coherent system teams can actually run on. Not by just adding more budget, more campaigns or more tools, but by bringing back clarity on marketing as a system, and on what connects it to revenue.
Most B2B marketing problems don't come from a lack of effort, but from a lack of coherence. Teams pile tactics on top of tactics, priorities collide, and suddenly marketing becomes noise instead of a system.
I step in as an external Product Marketing and Growth partner to turn business goals into positioning, messaging, GTM choices and execution plans. Then I help implement them through iterative sprints that reduce risk, build momentum, align stakeholders and create a system your team can keep using and improving.
DELIVERABLES & QUALITY GUARANTEE
You are buying results, not hours. If more time is necessary than originally planned to ship the deliverables at the promised quality, this extra time will not be charged.
CHANGE MANAGEMENT GROUNDS
Transformation shouldn't be a one-off plan that turns everything upside down. Through an iterative, experimentation-friendly approach, change happens in a way that minimises risks, makes growth sustainable, and turns fear of change into a culture of continuous improvement.
Strategy & Foundation
Go-To-Market
Growth & Demand Generation
Project Management
Continuous Improvement
Transformation Enablement
Optional Add-ons
Clarity doesn't come in a package; it's the infrastructure everything runs on.
In essence, the first value you can expect from our collaboration is a new perspective, and what to do with it. Quite often, to find the best solutions, you need to know not only where to look, but also from which angle.
While every organisation's needs are obviously unique, these are the most common engagement formats.
CLARITY & DIAGNOSTIC
A low-barrier engagement that sheds light on hidden traps, reveals what's blocking growth and proposes a clear guideline on what to do next.
3 - 4 weeks | 20 hours per week
GTM SPRINT
A focused project to solve one priority challenge end-to-end, such as product launch, a repositioning, a promotion boost or managing a specific complex campaign.
6 - 12 weeks | 24-32 hours per week
FRACTIONAL PMM
B2B Product Marketing leadership. For when an existing team needs directions for strategy, change management and execution, with a system that keeps working after I'm gone.
Minimum 6 months | 16 hours per week
FRACTIONAL CMO
Structural marketing renovation or first set-up. Especially suitable for start-ups and scale-ups going through a pivotal moment.
Minimum 9 months | 16 hours per week
