I'm Marcelo, the external marketing partner who brings clarity when growth stalls.

I'm a B2B Product Marketer with 15+ years across agencies, tech scale-ups and consultancies in Europe and Brazil.

You might be wondering: we do need serious B2B Marketing support, but is Marcelo the right partner for us? Fair question. So I want to give you here a clearer view of my background and capabilities. If it feels relevant to what you’re facing, I’ll be happy to talk further, understand your situation and answer your questions.

I bring more than fifteen years of experience across campaign project management, commercial roles and senior marketing positions in creative agencies, tech scale-ups and business consultancies. I have worked across the B2B marketing spectrum from brand strategy and product positioning to GTM plans and campaign execution and optimisation.

It was exactly this diversity of roles and environments that trained me to look at challenges from different angles and bring the Clarity element back into the room.

I am an Agile practitioner, certified in Scrum and Kanban, with additional certifications in OKRs, behavioural design, storytelling and AI applied to Product Marketing. I hold Brazilian and Italian nationalities, am based in the Netherlands, and work fluently in English, Dutch and Portuguese.

Outside of work, I'm the proud partner of Nathalie and father of three fantastic kids, chronically curious, allergic to boredom and energised by multicultural environments.

AREAS OF EXPERTISE

PROCESS & OPERATIONS

Scrum (PSM I Cert.)

Team Kanban (Cert.)

Agile Project Management

OKRs design

Brainstorms facilitation

Process & Operations

RESEARCH & ANALYTICS

ICP / Customer Journey

Market Research

Competitive Scenario

KPIs tracking + plotting

Reporting / decision making

Research & Analytics

COLLABORATION

Workshops Facilitation

Teams Guidance

Stakeholders Alignment

Cross-team Collaboration

Low hierarchy environments

Collaboration

AI & TOOLS

AI for Marketing (practice + courses)

Ads Mangmt. Platforms

Automation

Several tools

AI & Tools

Marcelo spent four years at Leads.io, during which I came to know him as a loyal, hard-working, and highly intelligent professional. He is an all-round contributor with strong experience in lead generation and digital marketing. His dedication and broad skill set made him a valuable member of the team.