
I gather more than fifteen years of experience across campaign project management, commercial roles and senior marketing positions in creative agencies, tech scale-ups and business consultancies. I have worked across the B2B marketing spectrum from brand strategy and product positioning to GTM plans and campaigns execution and optimisation.
It was this very diversity of roles and environments that trained me to look at challenges from different angles and bring the Clarity element back into the room.
I am an Agile practitioner, certified in Scrum and Kanban, with additional certifications in OKRs, behavioural design, storytelling and AI applied to Product Marketing. I hold Brazilian and Italian nationalities, am based in the Netherlands, and work fluently in English, Dutch and Portuguese.
Outside of work, I'm the proud partner of Nathalie and father of three fantastic kids, chronically curious, allergic to boredom and energised by multicultural environments.
STRATEGY & MARKETING
B2B Product Marketing
GTM
Positioning & Messaging
Demand / Pipeline generation
Sales Enablement
Process & Operations
STRATEGY & MARKETING
B2B Product Marketing
GTM
Positioning & Messaging
Demand / Pipeline generation
Sales Enablement
Research & Analytics
STRATEGY & MARKETING
B2B Product Marketing
GTM
Positioning & Messaging
Demand / Pipeline generation
Sales Enablement
Collaboration
STRATEGY & MARKETING
B2B Product Marketing
GTM
Positioning & Messaging
Demand / Pipeline generation
Sales Enablement
AI & Tools
"
Marcelo spent four years at Leads.io, during which I came to know him as a loyal, hard-working, and highly intelligent professional. He is an all-round contributor with strong experience in lead generation and digital marketing. His dedication and broad skill set made him a valuable member of the team.
Portuguese
English
Dutch
Italian
Spanish
If you've read this far, you probably have a marketing challenge worth talking about. Shall we?
















