Marcelo Chiminazzo

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I'm still building this website.In the meantime, feel free to read more below, visit my LinkedIn Profile, or contact me via [email protected]

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Why does Nour exist?

Everywhere I worked - agencies, tech scale-ups, consultancies - I saw the same paradox: smart people, great ideas, decent budgets… and results that felt smaller than the effort. Creativity was there. Ambition was there. Data was there. But campaigns, brand, product and sales rarely moved in the same direction.In my head, it always looked like a map, the B2B Marketing Topography, where I display the elements that I believe make or break the effectiveness of marketing efforts, as well as their hierarchy and how they interact. I see this canvas as a compass that guides modern B2B marketing.But in most companies I saw, that centre never really lit up. One specific (and equally crucial) element of this canvas was too often left aside, hidden in the operational swamp of busy teams and replaced by divergent efforts. You guessed it, I'm talking about clarity.The more I dug into research, the more evident it became: lack of clarity and alignment is one of the biggest obstacles B2B leaders report. Teams are exhausted by constant change, AI adds pressure and noise, and still there’s the expectation of “doing more with less”. What companies don’t need is another random campaign or one more tool. They need marketing that connects the dots, from purpose to pipeline - in a way people can actually follow, execute, learn and improve.That’s why I created Nour, with the mission of delivering B2B Marketing with clarity. Now, don't get me wrong. It's not (just) about a “clarity workshop” or a theoretical canvas. It’s hands-on B2B marketing work: defining positioning and messaging, structuring demand gen, shaping product marketing, aligning with sales, guiding AI use, and helping teams execute. The difference is that everything I do is built on clear goals, priorities, roles, strategies, tactics, and paths from idea to revenue. Clarity is not an isolated output, it's the element upon which the marketing operating system is built.When that happens, something shifts. Creativity stops being decoration and starts driving revenue. Innovation stops feeling risky and starts feeling guided. People know why they’re doing what they’re doing, and growth no longer depends on luck.That is the reason Nour exists: to do the full work of B2B marketing, but with the clarity that makes all of it finally click.

My professional life in 30 seconds

- B2B Product Marketing Lead with strong commercial and iterative project management backgrounds.
- 15+ years of experience in Marketing leadership, Business Development and Campaign / Project Management
- Background across creative agencies, digital services and tech performance consultancy.
- Experienced in team leadership, OKRs, and cross-functional collaboration with Sales and Product.
- Passionate about Go-to-Market strategies that accelerate product adoption and fuel business growth.
- Comfortable combining strategy with hands-on execution, especially in low-hierarchy, self-managing teams where innovation, ownership, experimentation and iteration lead to continuous improvement.
- Proficient in using AI and automation to generate insights and make marketing more efficient.

Work Experience Overview

Per Industry
7 years in creative agencies
1 year freelancing
4 years in communication strategy agency
4 years in advertiser (tech & business consultancy group)

Per Role
4.5 years as Project Manager for creative campaigns
7.5 years in commercial teams
4 years in communication strategy
4 years as Product Marketing Lead

Quick Practical View

I'm in the Netherlands, available for on-site and hybrid work in North Holland and Utrecht provinces.How I can help you:
- Interim / Fractional Marketing Lead
- Product Marketing Lead
- Growth / Demand Generation
- Or similar roles - depends on what your business really needs right now.

"Marcelo spent four years at Leads.io, during which I came to know him as a loyal, hard-working, and highly intelligent professional. He is an all-round contributor with strong experience. His dedication and broad skill set made him a valuable member of the team."

Tim Roemer
Founder and CEO, Leads.io

Like I said, this is a temporary website while I prepare something cooler.But if you got all the way down here, why don't we take this offline now? Just drop me a line on [email protected]

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